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Home » Simbisa banks on menu innovation…as customer counts tumble
Companies & Markets

Simbisa banks on menu innovation…as customer counts tumble

written by Kudzanai Gerede, Companies and Market Editor 0 comments
The fast foods restaurant chain, with outlets in more than 10 African countries, wants to “aggressively” grow its revenues which have become somewhat stunted due to weak consumer purchasing power across the region.
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SIMBISA Brands (Simbisa) plans to make more innovative twists to its menu as part of efforts to cut costs and revamp diminishing customer counts across its expansive store footprint.The group wants to introduce more value meals that offer affordable fast food options that often include a main item, sides, or a drink.During the third quarter…

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