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Home » WhatsApp joins Instagram in selling new premium subscriptions
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WhatsApp joins Instagram in selling new premium subscriptions

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Image: Gabby Jones/Bloomberg
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WhatsApp is selling a new premium subscription that includes more custom features, part of a broader effort by parent company Meta Platforms to build a revenue stream that can complement its core advertising business. “WhatsApp is testing a new, optional subscription called WhatsApp Plus, designed for users who want more ways to organise and personalise…

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